Buff Books is a humorous take on our never-ending desire for self-improvement. Whether we’re aiming to read more or work out more, the goal is always to do it all. Buff Books combines these efforts into a single, quirky package.

This project originated in the spring of 2023 as my final degree project for the Graphic Design department at Rhode Island School of Design (RISD). My vision was to combine my two main interests—fitness and books—into a cohesive brand identity.

After designing the logo and brand identity, I developed a series of zines catered to what I dub "literary gym rats." Along with offering short-form content, each zine transforms into a poster. Among the other branded materials were Buff Books bookmarks and a journal designed for fitness and reading logs that also functioned as a weight.