Buff Books

Branding
Editorial

Brand identity design for my RISD Graphic Design degree project; a fusion of my dual passions: the gym and books.

Buff Books is a humorous take on our never-ending desire for self-improvement (reading more, working out more, etc.). Gym bros? Book lovers? Turns out, these communities share more similarities than we realize. I developed a range of zines, posters, bookmarks, and even a weighted fitness/reading journal catered to what I dub "literary gym rats."



©2022—’24